real estate investing reviews

I recently sent an article from a customer who wrote by hand on him "this is exactly what you do, thanks coach." On the basis of the note the client, I felt compelled to give a cursory review. I once read that the author, Stephen Covey of The 7 Habits of Highly Effective People fame, I thought I read full article at least twice.

In the article, entitled "clarify their goals," Covey has four disciplines that if practiced systematically, can enhance an individual's ability to concentrate and execute their highest priorities. This in fact is the training center, especially when professionals in commercial real estate coaching. Too often, the multiplicity of responsibilities of a commercial corridor is, we forgot the key to the success is to make 2 to 4 things very well. It is the ability of a coach to help clients identify these priorities and provide the platform and support to ensure carried out and executed to the end.

In his first discipline "Focus on the important Absolutely," Covey uses the analogy of a driver air traffic. The point is the most important thing is to land a plane at a time and not all at once. Think about it. What is tremendously important to you as a commercial agent? It certainly has continued to find, win and fulfillment business, but these can not be "extremely important" focal points at any given time. His role in the organization and, possibly, his team has a significant impact on what is tremendously important. A good coach will be able to work with you through a series of interviews, audits and exercises to help define what are the most important elements to focus on based on your vision personal success. A coach should provide clarity and ensure that their commitment, not just "buy" at this tremendously important initiatives.

The second discipline is to "create a soundtrack Forcing the Board". From this I could not agree more. Goals and vision are great, especially if they are clear and committed, but without a scorecard, which makes no sense. This is the area most of my 25 years of commercial real estate where I see most runners fall short. Create beautiful business plan in January, only to look back in December when files are being cleaned for the next plan. More often, meetings sales pipeline and meetings focus on the result or effect and not the metrics that drive the cause. Coaching will clear, and most importantly, the figures to measure their progress and provide critical feedback during the trip. As a realtor, you should have a daily dashboard which is essentially your score board. No figures, success is accidental, not planned.

The third discipline is "to translate the objectives into plans specific action. "Put another way, the bridge between planning and production is performance. If you go to achieve a goal that has not reached before, must change its behavior. This is the foundation of Covey's message. A coach should work with you, not only in monitoring and reporting on their performance, but that should also help to define the actions to achieve specific objectives. For example, let's say your goal is to implement a plan of consistent and dynamic exploration. OK, seems simple, but in a more acute need to define what exactly that is, how often, what means, what they cost, what is the specific value proposition for prospecting, following up what is, what is the drip campaign, as the timing, and so on. You trainer should be able to work with you through these action plans and help you understand and define the performance and behavior required in each. You can find some of the targets are too expensive or too time once an action plan has been completed. But this is best determined sooner rather than later.

The discipline of the fourth and last of Covey's "hold each other accountable ALL time." Think about it. How often has a sales meeting in which are responsible for specific objectives and shared? Ironically, most commercial brokerage offices do not hold such meetings more than once month. Without a continuous review of the score above, action plans and results, the likelihood of progress in what is "tremendously important" depreciates exponentially. This is one of the most important elements of a successful coaching relationship. The coach should emphasize both the positive development and as the regression of fact. A coach should help identify alternatives if there is an obstacle to performance or behavior. Accountability, although hated by most commercial corridors is one of the main differences between the best and the general public brokerage.

It is true that I am a Covey fan. I feel his work is both poignant and prominent. His four disciplines and enforcement approach outlined above are the pillars of success. A good real estate coach business to help their customers on four aspects of the definition of goals and achievements. A good customer understands this process and recognizes that a coach can be a partner strategically in the path to success.

Rod N. Santomassimo is the founder and president of the Massimo Group, A Certified Commercial Investment Member (CCIM), Rod possesses 20 years of commercial real estate industry experience. The Massimo Group is a commercial real estate coaching and commercial real estate training organization focused on maximizing the income production of individual commercial real estate brokers and/or their teams.

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