The Ryan Lee Ozworth Continuity Seminar only costs only $300 to attend, a much better deal. But there were of course also plane ticket and hotel costs to deal with. And you can bet there will be expensive Internet Marketing Coaching Program upsells here. I really wanted to join Russell’s program but just don’t have 3k laying around at the moment.

So what does someone do if they are a good person, are interested in learning how to do this but don’t have 1-4k to spend to learn and start implementing Continuity into their Internet Business Model? We decided on Jimmy Brown’s Membernaire program for a few reasons. First of all, he is the grandfather of Membership Based Websites and we know this for a fact. All Russell and the rest did was take Jimmy’s teachings, expand on them and figured out ways to make them convert better, then turn around and sell higher priced seminars based on this information.

Not only do I prefer learning from “The Source”, I also prefer to not spend an arm and a leg to learn something. Some will claim that if you spend a small fortune to learn a new skill that you’ll feel morally obligated to apply it since your wallet is on the line. In our case anyway that’s not true. I have lots of discipline that dates back from my USMC days. Wanna know something interesting? What Russell Brunson calls Micro Continuity is what Jimmy Brown terms a Fixed-Term Membership. Both are similar in the respect that both have a start date and an ending date.

The other thing I’m excited about joining Membernaire for is because these lessons are delivered once a week over a 52 week period, yes an entire year. And his price is less than $30.00 per month. No seminars, crazy upsells or anything. Each lesson is 2-5 pages, but beefy action oriented pages. It’s up to you to take action, and he doesn’t usually awswer personal emails regarding his course material, but it’s broken down in a way anyone will understand even if you are brand new to the Internet Marketing scene.

So with Jimmy Brown’s Membernaire Course you’re learning the same exact thing at a very small fraction of the price. In fact he opened Membernaire then closed down the doors on it for six months since he was only offering 1000 spots. And he’s not the type to employ trickery to incentivize you to purchase something. My business partner and myself are bound determined to implement Continuity in our marketing model in 2009 so for us this decision is a no brainer.

But before you join you should at least have an idea of what product you would like to sell or at least be thinking about a product idea. But you don’t need one to start. There is a lesson in the Membernaire package that will help you with ideas in starting a product. Also regarding starting a product, look at your competition who is already doing the same thing and use the Membernaire techniques to bring it to fruition in a very short period of time.

I’ve been wanting to launch my own Continuity Program but always get stuck either on the technical issues surrounding it or always wondering what content I should put out and concerned if the content I provided ended up being the value the customers were searching for or would it make me the bad guy. These questions always made me fearful of setting one up and most people teaching it were wanting thousands of dollars plus plane tickets and hotel fees, just over what I could afford at the time.

Before I go any further, let me define what a Continuity Program is. Basically it is a membership site where you are paid on a repeated or recurring basis. $39.95 per month is common as is $19.95 per month. Russell Brunson took it a step further and went over Micro Continuity which is a Continuity Program that has a definitive start and finish date.

Russell Brunson also broke ground by proving mathematically that it’s 10x more profitable to offer a free physical lead in product as opposed to a $1.00 free trial. The benefit of Micro Continuity is that you don’t have to produce additional content to get paid over and over from the same customer. And even if each person only stays for 3 months the income you can make giving away free DVD’s or CD’s can be six figures if you can just give away 5 free CD’s per day.

Don’t get me wrong, we have websites that produce right now over 1,000 hits per day, and within a year or two we should be at 10,000 Unique Visitors per day. So when it comes to generating leads on the front end I believe I can hold my own long-term with a lot of these million dollar earners, at least with what I know now I’m pretty sure I can. Well in all honesty I have a few brushup SEO lessons to learn when it comes to this but I’m pretty much up on this stuff and Jeff and I have 2 PR4 borderline Authority Sites to prove it.

But our backend conversions are almost non existent right now and that is scary. So Jeff and myself finally admitted we need lots of help in this area. We are really dying to learn this system. We’re also checking out Jimmy Brown’s Membernaire system as well.

Million Dollar Internet earners like Mark Joyner, Ryan Lee, Matt Bacak, Russell Brunson, David Frey, Stephen Pierce, Mike Litman and several others will be speaking at this event. They claim to be going over 31 different continuity models, so it’s just a matter of picking which one is right for you and running with it.

They are even offering an Organized Chaos session where you’ll be able to pick someone to start a Membership Site with as well as swap Blog or Newsletter ads with. You will even get free beer and wine served. This event will be hosted on May 15-17 2009 at Stamford, CT at the Stamford Hilton Hotel. They are letting everyone in, at least at the time of this post for only $300.00. Residual Income Continuity Websites are probably the most profitable thing on the Internet but very hard for most to wrap their brain around when it comes to technical issues, how to deliver the content, etc..

What Micro Continuity is by definition is a Continuity program that has a definitive start and finish date. For example a program that offers 12 videos over 12 weeks and charges recipients on a recurring basis is a Micro Continuity program. A service that charges a monthly fee until they cancel isn’t a Micro Continuity program, it’s just considered a regular continuity program.

This concept has already been applied broadly in situations like Mentoring Programs, specialized training courses, etc.. But only a very small handful of people even understood what this was, and the few that are doing it are making hundreds of thousands and even millions of dollars that consistently apply this Internet Marketing Strategy. Russell Brunson is offering a Mentoring Program based on Micro Continuity and says that you can actually implement one within 24 hours.

One of Russell Brunson’s students A.J. Brown did 3 million in sales online because of similar techniques taught in a similar mentoring program. A.J. makes his money in the Stock Market teaching thousands of people how to make money in the Stock Markets, so the principles in Russell’s mentoring program applies to all markets, not just the Internet Marketing Niche. A.J. can sleep well at night knowing his students received real value. Another one of Russell Brunson’s students Jamie Wartol had a stay at home Vinyl Business where she was cutting Vinyl Lettering. Now she’s teaching a lot of other stay at home moms how to do start the same business she’s doing and making a lot of money teaching others this business.

Now I need to add that Russell Brunson’s Micro Continuity program offers more than just the concept of Micro Continuity. His system also teaches the principle that giving a physical product away free first is the way to go, then back ending the customers on your Recurring Program. He’s not just speculating this will work, he’s done thousands in research and has proven over and over that this concept works. He’s also very realistic about how many people will stay in your Continuity Program and that the average is just 3 months.

So what Russell did was go through figures on how much someone can make offering a $1.00 trial verses giving something away totally free and just charging for shipping. His hard data resulted in consistently 10x the conversion rate. His pitch is that if you can give just one CD away for free, you’ll earn over $20,000 per year and if you can give away 5 CD’s a day that’s roughly a six figure income.

The Micro Continuity Program starts by breaking down each step of the system in detail and shows you how to set it all up.
It starts with a Squeeze Page offering someone a Free Video offering them some information of value. Step 2 after they subscribe to your newsletter you give them the secret in the 2nd video. Then after this you offering them a list of 7 more secrets on a Free DVD or CD, all they have to do is pay shipping and handling to receive it. Then after they receive this CD/DVD is when you try to back end market them on your Limited Recurring Program.

Also explained in this mentoring course are awesome secrets people use to get more and more people to request these free CD’s. There are a number of cutting edge Internet Marketing Strategies Russell teaches to train you from giving out one CD per day to many per day, if you apply the techniques he teaches you in his Mentoring Program. So first he teaches you how to get the infrastructure nailed, then he goes on and teaches you how to scale it. I watched the video and I must say I learned a lot of great techniques for ramping up the system and I already know a lot about SEO. My favorite tip was to submit RSS feeds to different directories.

I’ve already written over 2000 articles on various niches and each article directory I write for has it’s own RSS feed as my name for the author. I didn’t even realize there were places I could submit my RSS feed to, so I really ate up that tip and plan on trying that soon myself. It could quadruple our article business overnight! Plus he has Craigslist Software that will let you safely mass advertise to people on Craigslist after you enter certain keywords. This is probably the most information packed video I’ve ever received for free. Russell Brunson charges $3000 for participation in this program and as of this writing the program is closed, but he said he may open it again in the future.